Creating business solutions and transforming the way you interact with the millennial market.

Who We Are

We are a tight group of business and marketing consultants that bring products, platforms and services to market at super sonic speed for entertainment and lifestyle brands. We are your product dev team, business team, marketing department all-in-one – providing laser sharp solutions to brands looking to reach the millennial market.

What We Do

We’re a marketing and media consultancy for beauty, beverage, fitness, food, music and retail brands, helping them to reach and engage the millennial consumer.

We provide strategic advisory and implementation across business transformation, brand strategy, marketing and go-to-market strategies, helping brands drive business acceleration by intercepting the millennial target deliberately.

Our Services

Intelligence & Growth

Business transformation opportunities, internal business operation demonstrations

Market Strategy

Market planning, external representation opportunities, demographic analysis and target market analysis

Brand Development

Brand strategy, brand identity analysis, brand management and graphic design

Market Activation

Experiential events, go-to-market strategy and execution, creative content planning and overall management

How We Are Different

Built with purpose. We are redefining industry standards on what millennials truly value and deserve.

Built by millennials. We are a team of talented millennials ranging from strategy to creative. 

Built to grow. We work fast, partner with the best and deliver results, always.


Community and giving back is one of our core values. Through RR & Co Ventures and our partners venture funds, we invest in black-owned business ideas.

The Campaign ATL initiative brings brand-strategy advice and tools to millions of emerging artists around the world.  The platform includes The C.A.M.P which ignites musical entrepreneurship through digital brand building tools across 75+ countries and My Campaign, which inspires emerging artists by highlighting the stories of musicians and executives from all over the world.



Kareemah Simien also known as Karmen Rydem is the award-winning founder of RR & CO. Best known for her marketing experience in music and entertainment, she’s the go-to girl for businesses looking to reach the millennial market in unconventional ways. With her out-of-box thinking and fearless strategy,  her mission for RR & CO is to find effective solutions for clients while creating noise where it matters. 


rəˈfīndˈrebəl: a person that rises against the odds by removing unwanted elements to produce a desired result.

“& Company” because it’s plenty of us.